By Dan Herman I have encouraging news for you: many of your competitors are afraid of strategy. You might call it strategophobia. Strategy has two terrifying characteristics. First, strategy is a choice. “We are going to go for target customers X, and not the rest,” or...

By Scott Lindsay The act of social bookmarking is becoming something more than a potential tool for online marketing. Many entrepreneurs are finding social media sites to place business information in an informal setting. Once you finish developing your social media site the marketing...

By Scott Lindsay One of the great debilitators in online business is simply the perceived (or real) lack of time. Business owners are used to moving forward. An online web presence can make them feel tied to an office chair learning skills they aren’t sure they want to know. It’s...

By Marcia Yudkin Yes, we’re in a recession. But people and companies have not locked up their wallets completely. If you keep your wits about you, you’ll ride out the recession just fine. Four Recession-Fighting Marketing Tactics 1. Emphasize the value you provide. Whenever...

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